VISION
TO BE 1ST OPEN FLAME RESTAURANT MALAYSIA BRAND THAT GO GLOBAL PROUDLY.
At Fire Group , our vision is to become Malaysia’s premier open flame restaurant brand that proudly extend its reach globally. Our mission is simple yet profound: to deliver the ultimate dining experience. Rooted in the core values of growth, service excellence, and teamwork, we strive to continually evolve and exceed expectations. As specialists in steaks, we take pride in our expertise, offering a diverse selection of premium cuts cooked to perfection over open flames. At Fire Group, it’s not just about the food; it’s about crafting unforgettable moments through unparelled service and fostering a welcoming atmosphere. Whether you’re a connorsseur of find dining or simply seeking the best steak experience, Fire Group is the destination of choice, promising premium quality, exceptional service, and a dining ambience like no other.
fOUNDER
LEW JIA JiUN
Lew Jia Jiun, the visionary founder of FirePitz, is a culinary luminary with a remarkable journey.
Seasoned culinary expert with a specialization in flame cuisine, honed during his tenure at Gordon Ramsey’s renowed establishment, Bread Street, in Singapore. With a profound passion for cooking and food. Lew’s journey in the culinary world has been marked by dedication and innovation. His expertise lies not only in crafting delectable dishes but also in mastering the art of working with open flamesto elevate flavors and textures. Armed with experience and a relentless drive for culinary excellence, Lew Jia Jiun continues to captivate palates and inspire fellow chefs with his creative flair and impeccable skills.
CO-FOUNDER
KER YANG HAO
Ker Yang Hao, the visionary founder of Firewood, is a culinary luminary with a remarkable journey.
Formerly a distinguished chef at Gordon Ramsay’s prestigious restaurant, his culinary prowess spans nine years in the dynamic F&B industry. With a rich background, Hao seamlessly blends global culinary techniques with an unwavering passion for open flame cooking. Firewood, under his expert guidance, is a testament to his commitment to redefining gastronomy, offering an unparalleled dining experience that harmonizes tradition and innovation. Hao’s dedication and creativity infuse every dish with a distinctive flair, inviting patrons to embark on a culinary adventure like no other.
MANAGEMENT
SIAM KWEE MIIN | F&B OPERATIONS DIRECTOR
Diploma in Business and Hospitality Management from Switzerland, Siam has over five years of experience in managing F&B operations with a focus on cost control, inventory management, and strategic purchasing. Her leadership has consistently enhanced profitability and operational effieciency at several prestigious dining establishments.
Before specializing in F&B, Siam gained four years of event management experience, skillfully blending exceptional food and beverage services with client driven event themes to boost both event success and customer satisfaction.
In human resources, Siam is committed to staff development and aligning team performance with the core values of Respect, Service Excellence, and Growth. Her strategic approach in HR and operations makes her a key driver of business growth and a dynamic leader in the hospitality industry.
jET CHOO SENG KIT | SOUS CHEF
brings over a decade of culinary experience to his role as Sous Chef, specializing in Italian, Asian, and fusion cuisines. Renowned for his innovative approach and exceptional culinary skills, Jet masterfully blends unique flavors and techniques in every dish he crafts. His leadership extends beyond the kitchen, where he effectively manages and inspires his team, ensuring operational excellence.
Jet is deeply committed to the principles of quality, innovation, and authenticity in his cooking. Through his passion for culinary arts, he aims to deliver not just meals, but memorable dining experiences filled with joy and warmth to every guest.
Josephine | Assistant Manager
Josephine’s journey as a coffee connoisseur began two years ago when she first stepped behind the counter as a barista. Since then, her dedication to the craft has transformed her into a revered figure in Firewood’s culinary scene. Known for her passion for perfection, Josephine tirelessly works to deliver more than just a cup of coffee; she crafts experiences. Each brew is a symphony of flavors, carefully orchestrated to delight the senses and create lasting memories for her patrons. Her commitment to excellence and genuine hospitality sets her apart, making every visit to her establishment a truly remarkable affair.
Yinn Earn| Head of Hostess
Yinn Earn’s journey into the realm of hospitality began with her studies in Hospitality Management, laying the foundation for her illustrious career. With three years of hands-on customer service experience in the hotel industry and a stint as an Air Stewardess, Yinn Earn embodies the essence of hospitality in every aspect of her life. To her, hospitality transcends mere occupation; it’s a philosophy ingrained in her very being—a way of life. Naturally social and a born people-pleaser, she thrives in environments where she can orchestrate seamless experiences, effortlessly weaving together the elements that transform ordinary moments into extraordinary memories. Her innate ability to navigate social dynamics and find the perfect rhythm ensures that every encounter under her care is nothing short of delightful, leaving a lasting impression on all who cross her path.
Alice Khoo Poi Qin | Marketing Director
With a solid foundation in Mass Communication from MDIS College, Alice specializes in crafting strategic marketing plans to bolster brand visibility and drive business success. Her expertise encompasses account management, operational optimization, and effective team leadership. Alice is recognized for her ability to develop and execute innovative strategies that enhance efficiency and productivity. Guided by the core values of integrity, innovation, and excellence, she is committed to achieving outstanding results and fostering sustainable growth. Alice’s leadership is driven by a passion for continuous improvement and a dedication to surpassing organizational objectives.
Yanni | Restaurant Manager
Yanni is a highly experienced professional with over 10 years in the events and food & beverage industry. Guided by her motto, “Love what I do, it’s my life,” Yanni is dedicated to serving customers with joy and ensuring that every dining experience concludes with happiness. As a restaurant manager, her mission is to provide exceptional service and memorable experiences. Whether you need assistance planning meals or events, Yanni is here to help you achieve your vision with her expertise and passion.
AWARD
We are thrilled to announce that our café, Firewood, has been nominated as one of the best restaurants in Tatler Dining Malaysia 2024! This prestigious recognition is a testament to our commitment to excellence and our passion for delivering exceptional culinary experiences. We are deeply grateful to our patrons and dedicated team for their unwavering support. As we celebrate this achievement, we pledge to continue improving and striving for even greater heights in the future. Thank you for being a part of our journey – we look forward to serving you with even more innovation and dedication.
